Tips To Build Attractive Portfolio For Graphic Designer Career

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Myths regarding resumes is common in formal job industry, but if your industry or career doesn’t use the resume then a portfolio could actually give you  advantages in your career.In this discussion we will cover the basics of graphic designer’s portfolio and how they should build to attract employers.A graphic portfolio is a case of content containing graphic designes, drawings, paintings that demonstrate recent work, your portfolio takes the place of resume because it demonstrate your work experience and your expertise, on the other hand it demonstrates to the one  hiring you exactly what your capabilities. If you are a freelancer or self employed then a portfolio is must and you may also include a resume in your portfolio. Some important tips to build an attractive portfolio is discussed below.

Introduce Yourself

The First step of building an attractive portfolio is introducing yourself. Whether you are a new or high profile graphic designer, always start with a brief introduction including experience, qualification,education and overall design philosophy. itro your selfNever forget to highlight or expand areas of your expertise and skills, i.e. general graphic design or specialist of the particular type of graphic designing like illustration or business card graphic designing. This will give all information required by an employer.For example If you are good in business card designing and employer is looking someone who have expertise in web graphics  then by reading only your introduction he will understand you are not the right person for his job.

 Compile Your Work

The second thing you have to do is to compile your good work that is capable to present you in convincing manners. This could be anything you are most proud of or that you think turned out as an impressive product.  You can gather all of your impressive work in one folder, it would also help you to place the best of your work in ascending or descending order which you like.

Choose your portfolio type

For my own portfolio I choose PDF format because almost everyone have this one and easy to open although it has very serious defect, when you are saving a document as PDF format, the original color of images doesn’t always convert in the way you want it to.You always have to make adjustments depending on change in original color.Please note that you need a full version of Aodbe Acrobat in order to save in PDF format.But you can save in any suitable format,according to your own choice.But keep in mind that save all of your work in user friendly way i.e. jpeg and zipped to a common folder that would serve as your portfolio.

Organizing your work

Once you have compiled all of your work and portfolio type is selected , it is time to organize your work into some sense of order.For example, you could group all of your posters on consecutive pages or you can place all logos together on one page. The only reason behind all this is that you can create a table of content, and any prospective employer can single out projects that are relevant to their specific company. For example, an employer who deals only with web graphic design  might not care about that image of business card you placed. organizeThat doesn’t mean you can’t include these things, it just means you should categorize it to attract relevant employers. So include every category of your work, i.e. logos, web pages, posters, etc. and page number where each one begins. Try to include a text file with each of your works that include a brief description so the employers will know if they want to see it or not.This will make sure your employer will go directly to interested pages of your work.

Labeling your work

Try to keep things concise and simple, I use the following style of labeling images when I bid on freelance graphic design jobs, title, reason for creation, software used to create it. With these three simple things,  I let them know  what is the image, why I made it and which software I used. You can write these lines on the top of the image or bottom of the image.If you received an honor in any competition, always mention this with an image, by this you will get more trust from employers.

Miscellaneous and Finalizing

Add any other information in your portfolio that might be relevant. It can be anything you have done like any artwork or previous jobs.Then add table of content and miscellaneous items and then finalize it, if you created your portfolio in Microsoft Word that tends to load slowly, you can convert it into PDF format using the file menu option. You also have to consider the size of the file, if it is too big or too small  it will never attract an employer so always make your portfolio with attractive selection of your work.

Now you have uploaded your portfolio once and you can start bidding on projects, but it’s not the end of the game, you must have to do something continuously to gain best freelance jobs.Even you are a well known graphic designer, keep adding new things in your portfolio.Think as employer and you have to hire a graphic designer then what points you will consider in the portfolio so as you are creative in your work be creative in making your portfolio. Some tips are given below you can do after the completion of your work.


It is not necessary to include only paid work in your portfolio, or there is no restriction to add only your online client work, if you worked on a project in college or in a training course, you may include them, and never forget to include your tiny creative work that you do in your spare time.


A great way to fill any gaps in your portfolio is showcasing your education, especially if you just learned new skills. If you complete any course or training relevant to your work, you are appreciated to include it in your portfolio. Now, you’ve just learned how to build websites from scratch and you’re looking to start a new career. This is a great place to showcase the training you’ve done to acquire your new skills. It will give visitors more confidence in your abilities while you work on adding more projects.


If you are featured in your hometown newspaper or a web designer admire your work and tweeted then you must have to include it in your portfolio,even if it doesn’t relate exactly to the type of work you’re doing. And never shy from asking testimonials either, ask your former employers and clients.

Your Signature Style & Reputation

You have to give a taste of your signature style and most importantly builds up your reputation as an expert, and always remember that the best way to create an impressive and awesome portfolio that will land you a job is to get in-demand skills.You must have to learn the demand of industry, by this your portfolio will be ever updated.

I have learned all these tips throughout my designing career and they help me a lot to get freelance jobs. I also have learned that in the graphic designing industry you have to update your portfolio regularly to compete the modern trends. You will always be appreciated for sharing your ideas to make the portfolio more attractive and job landing.

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